Why are we talking earned run average? Because its a segue into the topic at hand. PITCHING!

Every production company has one major objective. Land the job! But HOW? Well, it starts with Successful Pitching.

The first step is to know your client, your band, the product, the music – and then know how to conceive and pitch a project that will visually compliment said product/song AND connect to the appropriate target audience. Its not an easy task, but research, options and boldness are strong characteristics of a good pitch.

This week has been a great week as the ROCK*iT Music Video page got a nice retouch and we’ve released a couple new videos, but what’s more important is how all these things help out the pitch!

The next step is to show your client you’ve been busy! No one trusts complacent, outdated, sub-par companies or products. Show your clients that you’ve been busy and get them excited to be a part of your momentum. Not only do they want your good ideas, they want to see you’ve had other successful ideas. This proof will help land that deal!

Finally, and most fragile, budget it out. This is really the WORST part for some people. Don’t sell yourself short! But on the other hand, the other guy will underbid you no matter what! So what do you do?! Listen, its a tough economy and we’re all feeling it in the creative world, specifically musicians and freelancers, but there is value in knowing your strengths and your worth. The best clients, the ones you want to work with, won’t run away when they hear an unfavorable number. The right relationship will consist of fair negotiating and assigning a proper value. You’re trying to make a profit, they’re trying to use the material to make a profit. In a perfect world, you both will – so strive for the ideal!

Tips:

• Trust plays a large part in landing a deal, so make sure you exercise open communication and only promise what you know you can deliver.  Give them a reason to come back.
• Be patient, pitch a lot and don’t focus too much on that ONE client you really want…cause you might let others slip right by.

Pitchers in baseball strive for a low earned run average in order to win, pitchers in production, we want high numbers! What’s your ERA?
(RiF defines ERA as: 12(months in a year) x (Number of jobs landed / Number of pitches total)) ex. 12x(1/4) = ERA of 3. 3 is Great!

Now’s your chance! New logo – new tees! Put in an order and join the folks who constantly support ROCK*iT by constantly ROCK*iNG their swag.

Buy online NOW at:
http://rockitfilms.bigcartel.com/

Thanks as always!
Team RiF

We are very pleased to accept our first festival award and very much look forward to and hope for future success. Excellent work team – thank you! Also a huge thanks to New Hampshire Film Festival for having us out. What an excellent weekend!

Here are some photos of the ‘Dirty Night Clowns’ director, Ryan Gibeau,
during the awards ceremony.

Make 'em laugh!

That's a fine handshake Mr.

And the next award goes too...

Say Cheese!

Thanks for stopping by!
Team RiF

These guys were so fun on set – and as we wrap up our second release its apparent that they are off on a successful journey to entertain and along the way, we’ll be watching and working to create new products for their fans and all our viewers.

Enjoy the watch!

Love,
Team RiF

Year 2011 has been a productive and meaningful year, because so far:

• Barefoot Truth, a New England based jam/rock band, has been continuously creating content with ROCK*iT over the years and is about to release their new music video for “Roll If You Fall”. This video (coming real soon!) is a strong example of a trusting relationship and good times with a crazy/fun group of (severely talented) musicians!
• Our music video Dirty Night Clowns for artist Chris Garneau, a pianist and singing/songwriting inspiration, has achieved more than 500 thousand views on YouTube, and continues to reach and influence new audiences daily!
• Our clients have been diverse and growing as we continue to forge new relationships and establish ourselves in the NYC community as an artistic and out-of-the-box media production company.
• We have expanded into commercials! R*iF’s has developed and executed commercial ideas for valuable brands and has been in production for beer commercials, skate shoes and more. We plan to uphold the vigor of initiative and creativity and keep doing what we love!

This upgraded website shows our gratitude for our clients, partners, collaborators and every friend who has watched or liked our videos. Thank you all, and we sincerely hope that you will continue to support us in the future as we’ve made it our promise to continue bringing worthwhile material to your screen!

A HUGE thank you goes to designer, developer and great friend of R*iF, Michael Lythcott, for bringing you this beautiful new version of rockitfilms.com - amazing work, we love it!

Now, go browse and enjoy the content!

Thank you!
Team RiF