NY Fashion Week A/W 2013

We were asked to cover a unique show during Fashion Week this year. Leanne Mai-ly Hilgart’s clothing line, Vaute Couture, lit up this year – it debuted as NY Fashion Week’s first ever all vegan show.

Along with her vegan clothing, she brought along designers who also design animal friendly  shoes, accessories and even pastries.

Leanne has now been featured on air on CNN and HLN and has more than a few features posted online. Keep an eye out for her most recent video created by RiF!

Dirty Night Clowns in the New England Online Film Festival

Check out our latest feature! @ http://newenglandfilm.com/festival/2012/nightclowns

The folks at the New England Film Festival approached us about featuring Dirty Night Clowns in their 2012 online film festival – we were excited to accept!

There’s going to be an audience award for the most viewed film, so once you read this, go watch the video on the link! Then share it, share it, shaaaare it!

Thanks as always!

Love,
Team RiF

ROCK*iT REEL

The REEL!
Released March 1st  2012. We’re on our way to feeding more clients awesome content and establishing ourselves in NYC. Stay tuned – it gets better from here!

It took a great deal of work getting to this point and assembling our hard work, but the team of artists and the years spent creating has come together in a project we are proud to show you all.

Please watch the reel, and pass it along to friends, family, professionals and show them that this is what we’ve accomplished and we’re ready to take on a lot more!

Special thank you to:
Micah Levin – Editor
Ben McNamara -VFX

Thanks to all of you for watching!
-Team RiF

What’s your ERA?

Why are we talking earned run average? Because its a segue into the topic at hand. PITCHING!

Every production company has one major objective. Land the job! But HOW? Well, it starts with Successful Pitching.

The first step is to know your client, your band, the product, the music – and then know how to conceive and pitch a project that will visually compliment said product/song AND connect to the appropriate target audience. Its not an easy task, but research, options and boldness are strong characteristics of a good pitch.

This week has been a great week as the ROCK*iT Music Video page got a nice retouch and we’ve released a couple new videos, but what’s more important is how all these things help out the pitch!

The next step is to show your client you’ve been busy! No one trusts complacent, outdated, sub-par companies or products. Show your clients that you’ve been busy and get them excited to be a part of your momentum. Not only do they want your good ideas, they want to see you’ve had other successful ideas. This proof will help land that deal!

Finally, and most fragile, budget it out. This is really the WORST part for some people. Don’t sell yourself short! But on the other hand, the other guy will underbid you no matter what! So what do you do?! Listen, its a tough economy and we’re all feeling it in the creative world, specifically musicians and freelancers, but there is value in knowing your strengths and your worth. The best clients, the ones you want to work with, won’t run away when they hear an unfavorable number. The right relationship will consist of fair negotiating and assigning a proper value. You’re trying to make a profit, they’re trying to use the material to make a profit. In a perfect world, you both will – so strive for the ideal!

Tips:

  • Trust plays a large part in landing a deal, so make sure you exercise open communication and only promise what you know you can deliver.  Give them a reason to come back.
  • Be patient, pitch a lot and don’t focus too much on that ONE client you really want…cause you might let others slip right by.

Pitchers in baseball strive for a low earned run average in order to win, pitchers in production, we want high numbers! What’s your ERA?
(RiF defines ERA as: 12(months in a year) x (Number of jobs landed / Number of pitches total)) ex. 12x(1/4) = ERA of 3. 3 is Great!

 

 

ROCK*iT FiLMS CLOTHING!

Listen, we make videos. We LOVE making videos. But now we do a little clothing too 🙂 We made a couple tees for spreading the word and having fun a few years back and now every month a couple new pals say – hey, where’s my shirt?

Now’s your chance! New logo – new tees! Put in an order and join the folks who constantly support ROCK*iT by constantly ROCK*iNG their swag.

Buy online NOW at:
http://rockitfilms.bigcartel.com/

Thanks as always!
Team RiF

Dirty Night Clowns WINS!

Congratulations to all filmmakers involved in creating our charming and scary narrative music film. We WON!!!

We are very pleased to accept our first festival award and very much look forward to and hope for future success. Excellent work team – thank you! Also a huge thanks to New Hampshire Film Festival for having us out. What an excellent weekend!

Here are some photos of the ‘Dirty Night Clowns’ director, Ryan Gibeau,
during the awards ceremony.

Make 'em laugh!

That's a fine handshake Mr.

And the next award goes too...

Say Cheese!

Thanks for stopping by!
Team RiF

‘Dirty Night Clowns’ @ NH Film Festival!

This weekend, ROCK*iT is very pleased to announce, we will be screening at the NH Film Festival in Portsmouth, NH.

Screening info:

  • BEST SCREENING – Thursday. 8:35 to 9:45 @ The Music Hall 28 Chestnut Street Portsmouth, NH 03801
  • Saturday. 3:15 to 4:45 @ The Sheraton Ampitheatre. 250 Market St. Portsmouth, NH 03801
  • Sunday. 3:55 to 5:15 @ The Loft. 131 Congress Street Portsmouth, NH 03801 
Hope to see some familiar faces there and we’re absolutely looking forward to meeting new folks too!

Team RiF

ROCK*iT teams again with Barefoot Truth!

Barefoot Truth recently released their latest single “Roll if You Fall” off the new album Carry Us On. The video is a great display of an awesome band that tours together, jams together and laughs together.

These guys were so fun on set – and as we wrap up our second release its apparent that they are off on a successful journey to entertain and along the way, we’ll be watching and working to create new products for their fans and all our viewers.

Enjoy the watch!

Love,
Team RiF

 

Welcome to the new ROCK*iT FiLMS!

Hello from ROCK*iT!

Year 2011 has been a productive and meaningful year, because so far:

  • Barefoot Truth, a New England based jam/rock band, has been continuously creating content with ROCK*iT over the years and is about to release their new music video for “Roll If You Fall”. This video (coming real soon!) is a strong example of a trusting relationship and good times with a crazy/fun group of (severely talented) musicians!
  • Our music video Dirty Night Clowns for artist Chris Garneau, a pianist and singing/songwriting inspiration, has achieved more than 500 thousand views on YouTube, and continues to reach and influence new audiences daily!
  • Our clients have been diverse and growing as we continue to forge new relationships and establish ourselves in the NYC community as an artistic and out-of-the-box media production company.
  • We have expanded into commercials! R*iF’s has developed and executed commercial ideas for valuable brands and has been in production for beer commercials, skate shoes and more. We plan to uphold the vigor of initiative and creativity and keep doing what we love!

This upgraded website shows our gratitude for our clients, partners, collaborators and every friend who has watched or liked our videos. Thank you all, and we sincerely hope that you will continue to support us in the future as we’ve made it our promise to continue bringing worthwhile material to your screen!

A HUGE thank you goes to designer, developer and great friend of R*iF, Michael Lythcott, for bringing you this beautiful new version of rockitfilms.com – amazing work, we love it!

Now, go browse and enjoy the content!

Thank you!
Team RiF